Black Pepper were tasked with an innovative social media project focused on promoting an initiative called ‘Im in China’, The main objective of the project was to promote travel and tourism to domestic Chinese, foreigners abroad and expats in China.
The team came up with a strategy and a content plan which was implemented over a period.
We achieved positive engagement across social platforms including Twitter, Instagram and Facebook. Over 600 organic followers were gained on Instagram in the first month. Meanwhile Facebook page likes exceeded 500 in the first month and impressions soared to 32,655.
March 31, 2017